MIND THE DIGITAL GAP
๐๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ฉ: ๐๐ซ๐ข๐๐ ๐ข๐ง๐ ๐๐ซ๐ฎ๐ฌ๐ญ ๐๐ง๐ ๐๐๐๐ก ๐ข๐ง ๐๐ข๐๐ ๐๐๐ข๐๐ง๐๐๐ฌ
This book explores how digital transformation can rebuild trust in pharma. It shows how AI, cloud, blockchain, and wearable tech -when applied ethically - can boost outcomes, transparency, and accountability.
๐น ๐๐ก๐ ๐๐ซ๐ฎ๐ฌ๐ญ ๐๐๐ฉ Public distrust stems from repeated ethical breaches, opaque marketing, and profit-first priorities. Fines are seen as operational costs, not deterrents.
๐น ๐๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ Digital can enable:
Predictive, tailored personalized care via AI
Transparent data through blockchain
Operational efficiency through cloud tools
Real-time feedback from wearables
Yet poorly designed tech may embed bias or conceal malpractice. Digital must be ethical and human-centered.
๐น ๐๐๐ญ๐ข๐๐ง๐ญ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ Digital platforms offer direct, personalized dialogue with patients - restoring inclusion and trust.
๐น ๐๐๐๐ข๐ ๐๐ง๐ ๐๐ข๐ฌ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง Clear, fact-based communication is essential to counter distorted narratives from social media.
๐น ๐๐ฅ๐จ๐ฌ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐๐ฉ
Embed ethics in digital design
Support lifestyle interventions
Build digital literacy
Measure transformation by access, trust, and equity
"Mind the Digital Gap" is a call for purpose-led digital reform in life sciences and beyond -where profit and ethics co-create sustainable impact.
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